#vacancy
Lustica Bay is inviting ambitious professionals to apply for the position of Social Media Specialist. You’ll play a key role in shaping and executing Lustica Bay’s social media presence across platforms like Facebook, Instagram, LinkedIn, and others. Your day-to-day will involve creating captivating content, managing our online community, and bringing Lustica Bay’s stunning lifestyle and events to life through digital storytelling.
If you are eager to work in a dynamic working environment and be a part of the supportive and friendly team, this might be the opportunity for you!
Key Responsibilities:
Content Creation and Management:
— Design and implement a content calendar that brings our marketing strategy to life.
— Craft and share engaging, on-brand content (images, videos, stories, reels, shorts) across all platforms.
— Ensure consistency in brand voice and tone across all social media accounts.
— Work hand-in-hand with local photographers and videographers to produce high-quality visuals.
— Capture live event coverage and destination highlights using company-provided equipment.
Strategy Development and Execution:
— Partner with the Brand and Content Senior Manager Digital Marketing Manager to develop a strategic roadmap for social media.
— Keep an eye on industry benchmarks to uncover new growth and engagement opportunities.
— Stay ahead of the curve on global social media trends, constantly refining our approach.
Community Management:
— Actively engage with followers by promptly responding to comments and messages.
— Build and nurture a positive, vibrant online community around Lustica Bay.
— Monitor online feedback and reviews across platforms (Google, Facebook) and share insights with the team.
Analytics and Reporting:
— Analyze the performance of social media campaigns, tracking KPIs and metrics.
— Deliver monthly reports detailing social media activities, growth, and engagement.
— Use data insights to fine-tune future strategies and content.
Additional Responsibilities:
— Collaborate across departments (retail, rentals, sales, events) to coordinate promotional content.
— Maintain an organized content library and digital asset management system.
— Assist in crafting innovative social media campaigns that align with larger marketing goals.
Core Competencies:
— Deep understanding of all major social platforms and their best practices.
— Creative flair paired with strategic thinking for compelling content creation.
— Strong communication and people skills to effectively manage our online community.
— Analytical mindset with a track record of leveraging social media analytics tools.
— Ability to juggle multiple projects and meet deadlines in a fast-paced environment.
— High attention to detail and organizational prowess.
— Ability to produce and edit content independently
Qualifications, Experience, and Skills:
Minimum Qualifications:
— Associates/Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
— Fluency in both Montenegrin & English (spoken and written). Additional languages are a plus.
Experience:
— 3+ years of hands-on social media management and content creation experience.
— Proven success in crafting and executing social media strategies.
— Experience working with creative teams, photographers, and videographers.
— Familiarity with digital marketing tools and platforms like Google Analytics, SEMrush, etc.
Person Specification:
— A genuine passion for social media and keeping up with the latest trends.
— Highly creative with an eye for visually striking content and engaging storytelling.
— Strong relationship-building and networking skills.
— Proactive, results-driven, and always maintaining a positive
All interested candidates can apply by submitting their CV via e-mail: [email protected]
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